H&M and Maison Black Are Bringing 26 Black-Owned Brands to Stores Across the Country

Black-owned brands deserve more than a moment in the spotlight, and H&M is putting some retail muscle behind that sentiment. The global fashion retailer is joining forces with Maison Black for the second consecutive year to bring back The Style Shop, a curated shopping experience celebrating Black designers, entrepreneurs and creatives across fashion, beauty, art and lifestyle. With 26 brands participating, the initiative is making its way to four H&M locations across the country this December, giving shoppers an opportunity to discover new names while putting their dollars directly into Black-owned businesses. New York shoppers will have two opportunities to get in on the action. The SoHo location will host its installment on December 12 with Busayo, Gwen Beloti, Harlem Perfume Co. and Harlem Candle Company, and Vontelle Eyewear, while the series concludes December 19 at H&M's Harlem store with KIN Apparel, EENY Eyewear, Sanctuaire and more.